Art-driven use experiments and design

General information


Digital tools for citizen empowerment and for person-centred care


Horizon Europe



Deadline model


Submission date

08 September 2021



Type of action


Dedicated collaboration of industry with artists in R&D projects will lead to novel products and services in line with a human-centred approach to innovation and with sustainability goals. This will • Stimulate uptake of digital technologies across selected sectors – (Green) Manufacturing, Mobility/Urbanism, Health, Agriculture, and Space through art-driven experimentations. Projects should bring together artistic practices with the technological expertise provided by the consortium to address social, business and sustainability challenges in the chosen sector(s). • Increase trust in and acceptance of digital technologies in society through art-driven design and development of digital technologies. This should allow new forms of experience and demonstration of empathy by ensuring that the development process and system behaviour of the technologies explicitly acknowledge human values and needs, also by enabling social inclusion and environmentally friendly innovation. Scope: Design of technology and deployment in selected sectors will be explored through use cases between stakeholders in industry – engineers, developers –, end-users and artists though dedicated industrial projects in continuation of the S+T+ARTS lighthouse pilots190. The role of the arts will be to (i) conceive challenging human-centred use scenarios, (ii) explore alternative design methods and use scenarios for technologies using artistic practice. Artists are contributing in system design and system testing and by allowing exploration of technology in an artistic context. The call addresses all digital technologies but in particular Artificial Intelligence. Calls will be open to research and technology institutions, companies, and SMEs willing to provide access to selected (digital) technologies and to connect to the arts. Entities interested in art-driven experimentation will receive financial support via FSTP: (a) artists interested to explore and to work with technologies to enhance their usability and uptake will receive up to 40k€ per third party (100% refunding rate), (b) end-users or providers of novel technologies collaborating with artists will receive up to 80kEUR (100% refunding rate) of which 30% of the grant should be given to artists. At least 400kEUR of the requested EC contribution should be dedicated to FSTP funding of type (a), at least 800kEUR to type (b). The consortium will provide technical support and access to a range of digital technologies for artistic experimentation.