Personal Data 

IMI Code of Practice: Any information relating to an identified or identifiable natural person (data subject); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity. Also commonly referred to as Personally Identifiable Information or PII[29]. [29] Many guidelines use the term Personally Identifiable Information or PII