Carealia aims to bring affordable, cost- and time-effective ICT solutions to dementia care for the wider public. Specifically, the company builds smart monitoring systems to assist in the care of dementia in homes and nursing homes. Interconnected devices, such as wearable and ambient sensors, combined with intelligent algorithms and clinical knowledge, support doctors and nurses to accurately and reliably assess symptoms and behavioral patterns relevant to the disease, leading to effective interventions for improved care and quality of life. Carealia is a spin-off company of MKLab of the Information Technologies Institute (ITI) at the CERT Hellas (CERTH), specialized in the provision of intelligent systems for the assessment, remote monitoring and support of people with dementia and their caregivers. The company was founded in 2016 after CERTH’s coordination of the Dem@Care (FP7 IP – www.demcare.eu) project during 2010-2015, in order to further exploit its findings. In detail, our vision is to disseminate affordable, time- and cost-effective eHealth solutions to the wider public at an international level. Our mission is to contribute to the timely diagnosis, assessment, maintenance and improvement of the quality of life of people with dementia, by deepening the understanding of how dementia affects their everyday life and behaviour. Carealia’s experience originates from the participation of its founders to several EC-funded and national ICT and clinical research, through which valuables synergies with nursing homes, memory clinics and patient organizations in Europe have been forged. The interdisciplinary team is comprised of clinical psychologists, IT and market experts. Since its foundation in 2016, Carealia has established installations and partnerships in Greece and Sweden, reached the top ten finalists (out of more than a thousand) of the Hellenic Entrepreneurship Award the same year and been featured in multiple nation-wide events and media.